WOKE JUST IN: Bud Light Has Reportedly Paused All Marketing After Intense Backlash - UPDATE, post 435

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OldArcher

Has No Life - Lives on TB
I’m forever boycotting Budweiser, a Eurotrash beer, owned and operated by Eurotrash. They can celebrate their Woke Beer and perversities all they want- over there!

I’ve switched to a REAL American beer- one that’s better than EuroBud.

Yuengling Beer. Like Boston’s famous Sam Adams, it’s proudly American made, and tastes lots better, without making one want to puke, just looking at their beer cans.

Buy American, to Hades with WOKEISM, and God Bless America!

OA
 
Haybails

Haybails

When In Doubt, Throttle Out!
OldArcher said:
I’m forever boycotting Budweiser, a Eurotrash beer, owned and operated by Eurotrash. They can celebrate their Woke Beer and perversities all they want- over there!

I’ve switched to a REAL American beer- one that’s better than EuroBud.

Yuengling Beer. Like Boston’s famous Sam Adams, it’s proudly American made, and tastes lots better, without making one want to puke, just looking at their beer cans.

Buy American, to Hades with WOKEISM, and God Bless America!

OA
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@OldArcher , you do realize that Yuengling is in a partnership with Coors (Yuengling and Molson Coors Form Joint Venture to Expand Geographic Footprint of Yuengling Beers - Yuengling)?

Yes, this Coors (How Coors Light Supports the LGBTQ Community - Denver Pride - Molson Coors Beverage Company’s “Tap Into Change” Program Raises $100,000 for LGBTQ+ Focused Organizations | Molson Coors):
CoorsCoverImage-1200x675.jpg


Better keep looking . . .

HB
 
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SouthernBreeze

SouthernBreeze

Has No Life - Lives on TB
OldArcher said:
I’m forever boycotting Budweiser, a Eurotrash beer, owned and operated by Eurotrash. They can celebrate their Woke Beer and perversities all they want- over there!

I’ve switched to a REAL American beer- one that’s better than EuroBud.

Yuengling Beer. Like Boston’s famous Sam Adams, it’s proudly American made, and tastes lots better, without making one want to puke, just looking at their beer cans.

Buy American, to Hades with WOKEISM, and God Bless America!

OA
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I hope Sam Adam's beer doesn't go woke. That's what Cary drinks now that he's had to give up Guinness Extra Stout. The darker the beer, the better he likes it.
 
O

OldArcher

Has No Life - Lives on TB
SouthernBreeze said:
I hope Sam Adam's beer doesn't go woke. That's what Cary drinks now that he's had to give up Guinness Extra Stout. The darker the beer, the better he likes it.
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For what it’s worth, if you can get it, Yuengling has Black and Tan. Quite decent. I’ll miss the Guinness, but there must still be dedicated, old style Stouts out there… One can but hope. I can no longer curse that which may have some good, but boy, it’s sometimes hard. Budweiser and it’s lies and deceptions are a blight on the land…

OA
 
SouthernBreeze

SouthernBreeze

Has No Life - Lives on TB
OldArcher said:
For what it’s worth, if you can get it, Yuengling has Black and Tan. Quite decent. I’ll miss the Guinness, but there must still be dedicated, old style Stouts out there… One can but hope. I can no longer curse that which may have some good, but boy, it’s sometimes hard. Budweiser and it’s lies and deceptions are a blight on the land…

OA
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The whole queer agenda, LGBTQXYZ+ and wokism are the bigger blight on our land. I know what you meant, though.
 
Haybails

Haybails

When In Doubt, Throttle Out!
OldArcher said:
For what it’s worth, if you can get it, Yuengling has Black and Tan. Quite decent. I’ll miss the Guinness, but there must still be dedicated, old style Stouts out there… One can but hope. I can no longer curse that which may have some good, but boy, it’s sometimes hard. Budweiser and it’s lies and deceptions are a blight on the land…

OA
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@OldArcher - Please read my post just up thread (#326 - WOKE - JUST IN: Bud Light Has Reportedly Paused All Marketing After Intense Backlash) about Yuengling . . .

HB
 
Signwatcher

Signwatcher

Has No Life - Lives on TB
I was back in the Belleville Meijer's in The Mitten State yesterday.

Right as you enter the Store, there are prominently displayed products for your consideration.

Among them were cubes of Busch beer (a couple of varieties). None had been taken off the display. It was chock full.

I kept on walking as I mentally snickered to myself.
 
jward

jward

passin' thru
S

summerthyme

Administrator
_______________
jward said:
Benny Johnson
@bennyjohnson
49m

Anheuser-Busch CEO FINALLY disavows Dylan Mulvaney Bud Light partnership and says 'it was not a campaign' after firm sent letter to retailers blaming an outside ad agency for approving it 'without management awareness' as sales crash 26%
https://twitter.com/i/web/status/1654153011109740545
View: https://twitter.com/bennyjohnson/status/1654153011109740545?s=20
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I don't believe a word of it! Is ANY major ad campaign, *especially * one which is a cosmic shift in "tone" and message from the historical ad focus, launched without scrutiny from the executive suite, not to mention the board of directors?

This was an attempt to create an entire new focus and "face" of the brand... aimed at (presumably) an entirely different demographic and market than their main customer base. There's NO WAY "management " didn't know about it in advance!

I'm betting a few thought it was edgy and "cute", a bunch hated it but went along because they thought it would boost their "street cred" with the ESG crowd, and those who KNEW it was going to be a disaster were either shouted down or knew better than to even try to criticize it, due to the "third rail " nature of the trans subject these days.

Summerthyme
 
Griz3752

Griz3752

Retired, practising Curmudgeon
Dennis Olson said:
Total exec-level CYA.
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It would seem prudent to pause manufacturing as well; if consumers aren't buying, for whatever reason, the last thing a brewer should want is delivering "skunky" or stale beer because it sat too long to some one who does buy it.

Maybe if they just went back to making good beer and not wasting time/resources on targeting any group.
Good stuff always sells.
 
Old Greek

Old Greek

Veteran Member
summerthyme said:
I don't believe a word of it! Is ANY major ad campaign, *especially * one which is a cosmic shift in "tone" and message from the historical ad focus, launched without scrutiny from the executive suite, not to mention the board of directors?

This was an attempt to create an entire new focus and "face" of the brand... aimed at (presumably) an entirely different demographic and market than their main customer base. There's NO WAY "management " didn't know about it in advance!

I'm betting a few thought it was edgy and "cute", a bunch hated it but went along because they thought it would boost their "street cred" with the ESG crowd, and those who KNEW it was going to be a disaster were either shouted down or knew better than to even try to criticize it, due to the "third rail " nature of the trans subject these days.

Summerthyme
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Your last paragraph hit the nail right on the head!
 
CaryC

CaryC

Has No Life - Lives on TB

Bud Light CEO Says Economic ‘Outlook Is Unchanged’ Amid Boycott​

Bud Light’s CEO is shrugging off the massive consumer boycott that has slashed beer sales by one quarter since the company’s marketing managers embraced transgender advocate Dylan Mulvaney.

“We believe we have the experience, the resources, and the partners to manage this,” Anheuser-Busch CEO Michel Doukeris said in a routine call with stock market analysts on Thursday.

“Our four-year [economic] growth outlook is unchanged,” said Doukeris, a Brazilian businessman who runs AB InBev, the multinational company that owns Bud Light and many other beer brands.


But Doukeris is also working hard to extract his brand from the debate without alienating drinkers or political activists.

He told the analysts:

Let’s talk about our consumers. We continue to be committed to the programs and partnerships that we have forged over decades for consumers and for organizations that represent a wide range of communities where we operate. We work every day to delight our consumers and brings people together. When we do this well, our brands perform ….
While beer will always be at the table when important topics are debated, the beer itself should not be the focus of the debate.
But Light is about to being easy to drink and being easy to enjoy. That’s what consumers want and that’s what we are focused on delivering.
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The company has already taken some practical steps to stop the bleeding. It has sidelined the managers who hired the pro-transgender advocates, given free cases of beer to employees in its network of distributors, promised more ad funding, and released a Bud Light ad that is entirely free of transgender advocacy. The ad’s comments are also disabled to mute more criticism from consumers.

By subscribing, you agree to our terms of use & privacy policy. You will receive email marketing messages from Breitbart News Network to the email you provide. You may unsubscribe at any time.

But the company has not taken any steps to disavow the aggressive transgender ideology that was touted by its now-disgraded marketing managers.

That is a difficult task because the transgender ideology has many powerful friends in the White House and in the various agencies that could cause many problems for the multinational beverage firm.


The transgender groups are already threatening the company for not continuing to embrace Mulvaney.

“It is absolutely critical for Anheuser-Busch to stand in solidarity with Dylan and the trans community,” said an April 26 letter from the Human Rights Campaign Foundation, adding:

However, when faced with anti-LGBTQ+ and transphobic criticism, Anheuser-Busch’s actions demonstrate a profound lack of fortitude in upholding its values of diversity, equity, and inclusion to employees, customers, shareholders and the LGBTQ+ community …
This not only lends credence to hate-filled rhetoric, it exposes Anheuser-Busch to long-term business impacts with employees and customers increasingly looking for steadfast commitment to LGBTQ+ corporate citizenships.
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But the public boycott is well established — and is likely reinforced when public displays of transgenderism remind consumers of the Mulvaney embrace.

“We haven’t been seeing a drop in sales overall, but But Light sales are way down,” Keith Brancato, a manager at Myrna’s Brewery Outlet in New Kensington, Pa., told TribLive.com, adding:

“Jim Stunja of Beer, Bets & Butts in North Huntingdon … some customers have come into the business armed with a list of products to avoid buying.
“They go down the list and say, ‘Anheuser-Busch owns this,’ and then they buy stuff that Anheuser-Busch doesn’t own.”
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On May 2, the Wall Street Journal spotlighted part of the dilemma facing Bud Light’s array of complaining beer distributors:
“They didn’t need to take this risk,” one distributor said, adding that he was worried the brand might now swing back in the other direction. “I lost my cowboy bars and now I could lose my gay bars, too.”
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Self-proclaimed transgender people comprise less than one percent of the American population, although there is a growing number of Americans who classify themselves as” non-binary” or “queer.”

Gays and lesbians are not transgender, and they comprise perhaps three percent of the population.

Mulvaney’s transgender ideology says governments should arrest people who deny transgender claims and also forcefully suppress the civic and legal recognition of the complementary differences between the two sexes. The authoritarian agenda threatens Americans’ physical health, youthful development, mental health, sciences, and satisfaction in life.

It also seeks to destroy the many single-sex institutions and activities — such as sports, bathrooms, and clubs — that help men and women, gays and lesbians, and young girls and teenagers simultaneously compete and cooperate in a chaotic democracy. The ideology also distracts American citizens and legislators from dealing with damaging civic trends such as declining education scores, rising migration, and slowing innovation.

The ideology also drags many adherents into a lifetime of romantic rejection. That may remain a problem for Mulvaney, who formerly described himself as a gay “theater kid.”

Transgenderism is so toxic to many Americans that 50 percent of middle-income earners are less likely to buy Bud Light beer, according to a Rasmussen poll of 1,041 adults, released on April 18. Roughly one-third of people in each income group say they “strongly support” the boycott, said the poll.

www.breitbart.com

Bud Light CEO Says Economic 'Outlook Is Unchanged' Amid Boycott

Bud Light's CEO is shrugging off the consumer boycott that slashed sales since the company embraced transgender advocate Dylan Mulvaney.
www.breitbart.com
 
jward

jward

passin' thru
changed

changed

Preferred pronouns: dude/bro
"It is absolutely critical for Anheuser-Busch to stand in solidarity with Dylan and the trans community,” said an April 26 letter from the Human Rights Campaign Foundation, adding:"

Even though a trans shot up a school in Nashville.
 
R

raven

TB Fanatic
changed said:
"It is absolutely critical for Anheuser-Busch to stand in solidarity with Dylan and the trans community,” said an April 26 letter from the Human Rights Campaign Foundation, adding:"

Even though a trans shot up a school in Nashville.
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absolutely critical . . .
there is no room or margin for negotiation
it is absolutely critical . . .

so just keep making excuses for buying from the perverts
it is absolutely critical
its existential
 
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