WOKE JUST IN: Bud Light Has Reportedly Paused All Marketing After Intense Backlash - UPDATE, post 435
- Thread starter jward
- Start date
Knighttemplar
Veteran Member
Local paper has bud lite for 18.49 a 24 pack with a $15 rebate, so 3.49 a 24 pack.
bracketquant
Veteran Member
Not enough real estate to determine if that is a trans, or not.
jward
passin' thru
Hysterical.
Dan O'Donnell
@DanODonnellShow
Whoa: Festival Foods is offering Bud and Bud Light 30-PACKS FOR JUST $4.49 EACH! https://circulars.freshop.com/31049366192835
View: https://twitter.com/DanODonnellShow/status/1661401902809063425?s=20
Dan O'Donnell
@DanODonnellShow
Whoa: Festival Foods is offering Bud and Bud Light 30-PACKS FOR JUST $4.49 EACH! https://circulars.freshop.com/31049366192835
View: https://twitter.com/DanODonnellShow/status/1661401902809063425?s=20
mikeho78
Contributing Member
My cousin in Cincinnati sent this. That's roughly 30 cents a beer.
I say buy 6 of your favorites of actual good beer and drink those until you're tastebuds can't tell the difference. Then use the 30 cent beer to finish you off and you won't feel guilty for passing out in your lawn chair and allowing whatever is left in the cooler to warm up and get skunked.
I say buy 6 of your favorites of actual good beer and drink those until you're tastebuds can't tell the difference. Then use the 30 cent beer to finish you off and you won't feel guilty for passing out in your lawn chair and allowing whatever is left in the cooler to warm up and get skunked.
Attachments
jward
passin' thru
Mollie
@MZHemingway
29m
Bud Light’s Brand Is So Trashed It Can’t Even Give Beer Away For Free
View: https://twitter.com/MZHemingway/status/1661715813152292865?s=20
@MZHemingway
29m
Bud Light’s Brand Is So Trashed It Can’t Even Give Beer Away For Free
View: https://twitter.com/MZHemingway/status/1661715813152292865?s=20
jward
passin' thru
Latest Ad strategy pivot only digs the hole deeper:
www.timebomb2000.com
CORP/BIZ - NEW: Budweiser Tries 'Manly Man' Move to Careen Out of Crisis
NEW: Budweiser Tries 'Manly Man' Move to Careen Out of Crisis By Nick Arama | 10:30 AM on May 27, 2023 The opinions expressed by contributors are their own and do not necessarily represent the views of RedState.com. I’m thinking the latest move from the Anheuser-Busch conglomerate isn’t...
Barry Natchitoches
Has No Life - Lives on TB
I am waiting to see when Bud Lite will begin to pay people to haul cases of their beer out of the stores.
They cannot pay me enough to walk out with a case of their tranny fluid, mind you.
But I will be glad to stop and take a picture of that store display…
They cannot pay me enough to walk out with a case of their tranny fluid, mind you.
But I will be glad to stop and take a picture of that store display…
Barry Natchitoches
Has No Life - Lives on TB
Oh, yeah… and I have bought the last North Face item I will ever buy.
I am a runner - or at least I am when my knees are not in such bad shape.
But I will not run in a North Face jacket ever again…
I am a runner - or at least I am when my knees are not in such bad shape.
But I will not run in a North Face jacket ever again…
vector7
Dot Collector
And pets...
Soon it will be trans-pets, and there is nothing you close-mided, fascist bigots can do about it!
View: https://twitter.com/Lucas_Gage_/status/1644357835076120576?t=6jmBrc5obzBQbP3To9DPnw&s=19
Stay away from my dog. Truly, it is getting ridiculous
View: https://twitter.com/RebelDebel1/status/1662404731346604032?t=2uIY_66MN6HFGiZOEaQL3A&s=19
Soon it will be trans-pets, and there is nothing you close-mided, fascist bigots can do about it!
View: https://twitter.com/Lucas_Gage_/status/1644357835076120576?t=6jmBrc5obzBQbP3To9DPnw&s=19
Stay away from my dog. Truly, it is getting ridiculous
View: https://twitter.com/RebelDebel1/status/1662404731346604032?t=2uIY_66MN6HFGiZOEaQL3A&s=19
coalcracker
Veteran Member
Budweiser doesn’t yet realize that some mistakes are terminal…
Walrus Whisperer
Hope in chains...
First, they need to dump Alyssa back wherever they found her. Then do an about face on the woke crap. Normal people don't like it at all.
JUST IN: Bud Light Has Reportedly Paused All Marketing After Intense Backlash
Chris
Bud Light is back-peddling on their decision to partner with transgender media personality Dylan Mulvaney. Anheuser Busch’s decision to promote the trans influencer has been faced with severe backlash. Reports are now surfacing that “no one at the senior level” gave the green light for their new marketing campaign.
According to two sources familiar with the matter, The Daily Wire reported that the decision to feature Mulvaney in an advertising campaign aimed at younger customers was not authorized by any high-ranking executives in the company.
“No one at a senior level was aware this was happening,” one anonymous source said. “Some low-level marketing staffer who helps manage the hundreds of influencer engagements they do must have thought it was no big deal. Obviously it was, and it’s a shame because they have a well-earned reputation for just being America’s beer — not a political company. It was a mistake.”
According to the Daily Wire, “the company was likely going to implement a more ‘robust’ process for evaluating controversial figures in the future to avoid another public relations nightmare. The claim that a lower level employee was allegedly behind the Mulvaney campaign comes after two female vice presidents at the company had previously championed inclusivity at the company.”
The company has now reportedly put a “pause”on the campaign.
Anheuser-Busch lost over $5 billion after promoting the marketing campaign featuring Mulvaney.
The new Vice President of the brand, Alissa Heinerscheid, criticized its reputation and core-customer base for being “fratty” and promoting “out of touch humor.” Bud Light has sponsored events such as Pride parades and festivals. In 2019, Bud Light released a limited-edition rainbow-colored aluminum bottle during pride month.
JUST IN: Bud Light Has Reportedly Paused All Marketing After Intense Backlash
jward
passin' thru
DC_Draino
@DC_Draino
54m
And now for a quick look at how Bud Light sales are doing on Memorial Day weekend
View: https://twitter.com/DC_Draino/status/1663280957552566274?s=20
@DC_Draino
54m
And now for a quick look at how Bud Light sales are doing on Memorial Day weekend
View: https://twitter.com/DC_Draino/status/1663280957552566274?s=20
Old Gray Mare
TB Fanatic
Fair use.
Report of no one buying Bud at Fenway Park despite lines at other counters.
View: https://www.youtube.com/shorts/LLdm3Gj72CA
short
Report of no one buying Bud at Fenway Park despite lines at other counters.
short
Old Gray Mare
TB Fanatic
To those more familiar with canned beer than myself: since beer has a "best by date" when will they be forced to dump it?
Fair use. - shades of Prohibition?
Bootleg whiskey and liquor is siezed and dumped during prohibition in the United ...HD Stock Footage
View: https://www.youtube.com/watch?v=N9xYes-QsdA
short
Fair use. - shades of Prohibition?
Bootleg whiskey and liquor is siezed and dumped during prohibition in the United ...HD Stock Footage
short
Last edited:
A lot of “best by” dates are unnecessary.
jward
passin' thru
:: giggles ::
James Lynch
~3 minutes
Anheuser-Busch InBev won the “Creative Marketer of the Year” award for the second consecutive year at the advertising industry’s annual awards show.
Anheuser-Busch Chief Marketing Officer Marcel Marcondes accepted the award Monday at the Cannes Lions festival, according to AdAge, an industry publication. (RELATED: Anheuser-Busch Launches Marketing Campaign To Win Back Customers Boycotting Bud Light)
“It’s tough to see the controversial and divisive debates that have been happening in the U.S. in the last couple of weeks involving lots of brands and companies, including and especially Bud Light,” Marcondes said at Cannes, the outlet reported. He admitted the Bud Light boycott was a “wake-up call” and said the brand has been “humbled” by the controversy.
The beverage conglomerate’s prize was announced on March 16, weeks before Bud Light’s advertising partnership with transgender influencer Dylan Mulvaney sparked the ongoing boycott against the brand. Mulvaney posted videos promoting the brand and showed off a customized beer can Bud Light sent the influencer, drawing the ire of conservatives who accused Bud Light of supporting transgender ideology.
Mulvaney, a biological male who identifies as a transgender female, promoted transgender procedures in an Oct. 2022 interview with President Joe Biden.
The boycott was intensified when comments surfaced in which Bud Light marketing executive Alissa Heinerscheid described the brand’s image as “fratty” and “out of touch.” Heinerscheid and another Bud Light marketing executive took leaves of absence in April due to the Mulvaney backlash. (RELATED: EXCLUSIVE: Leaked Social Media Pics From Bud Light Ad Exec Who Slammed ‘Fratty’ Culture Seem Pretty Fratty)
Anheuser-Busch announced a summer marketing campaign to reconnect with customers and portray Bud Light as “easy to drink and easy to enjoy” in advertisements. The company’s U.S. CEO Brendan Whitworth plans to travel the country listening to consumers, Axios reported.
Sales of Bud Light, Budweiser and other Anheuser-Busch beer brands continue to suffer because of the boycott, according to the latest Nielsen IQ dollar sales data provided to the Daily Caller by Bump Williams Consulting. Rival brand Modelo surpassed Bud Light as America’s top selling beer and sales of other competitors have surged since the Bud Light boycott began.
dailycaller.com
Anheuser-Busch Accepts Creative Marketing Award
James Lynch
~3 minutes
Anheuser-Busch InBev won the “Creative Marketer of the Year” award for the second consecutive year at the advertising industry’s annual awards show.
Anheuser-Busch Chief Marketing Officer Marcel Marcondes accepted the award Monday at the Cannes Lions festival, according to AdAge, an industry publication. (RELATED: Anheuser-Busch Launches Marketing Campaign To Win Back Customers Boycotting Bud Light)
“It’s tough to see the controversial and divisive debates that have been happening in the U.S. in the last couple of weeks involving lots of brands and companies, including and especially Bud Light,” Marcondes said at Cannes, the outlet reported. He admitted the Bud Light boycott was a “wake-up call” and said the brand has been “humbled” by the controversy.
The beverage conglomerate’s prize was announced on March 16, weeks before Bud Light’s advertising partnership with transgender influencer Dylan Mulvaney sparked the ongoing boycott against the brand. Mulvaney posted videos promoting the brand and showed off a customized beer can Bud Light sent the influencer, drawing the ire of conservatives who accused Bud Light of supporting transgender ideology.
Mulvaney, a biological male who identifies as a transgender female, promoted transgender procedures in an Oct. 2022 interview with President Joe Biden.
The boycott was intensified when comments surfaced in which Bud Light marketing executive Alissa Heinerscheid described the brand’s image as “fratty” and “out of touch.” Heinerscheid and another Bud Light marketing executive took leaves of absence in April due to the Mulvaney backlash. (RELATED: EXCLUSIVE: Leaked Social Media Pics From Bud Light Ad Exec Who Slammed ‘Fratty’ Culture Seem Pretty Fratty)
Anheuser-Busch announced a summer marketing campaign to reconnect with customers and portray Bud Light as “easy to drink and easy to enjoy” in advertisements. The company’s U.S. CEO Brendan Whitworth plans to travel the country listening to consumers, Axios reported.
Sales of Bud Light, Budweiser and other Anheuser-Busch beer brands continue to suffer because of the boycott, according to the latest Nielsen IQ dollar sales data provided to the Daily Caller by Bump Williams Consulting. Rival brand Modelo surpassed Bud Light as America’s top selling beer and sales of other competitors have surged since the Bud Light boycott began.
Anheuser-Busch Accepts Creative Marketing Award Announced Shortly Before Bud Light Boycott Began
Anheuser-Busch was honored with the "Creative Marketer of the Year" award for the second consecutive year at the advertising industry's annual awards show.
dailycaller.com
jward
passin' thru
how long did it take, and why is "too lil too late" playing in my head 
Henry Rodgers
The two top Anheuser-Busch marketing executives who were placed on leave amid the company shakeup no longer work for the brand, a source inside Anheuser-Busch confirmed in texts obtained by the Daily Caller on Tuesday.
Group Vice President for Marketing Daniel Blake and Bud Light Marketing Vice President Alissa Heinerscheid are “gone gone,” according to obtained text messages with a current regional head of marketing. The Caller is granting anonymity to the source to discuss legally fraught internal company policy.
“To my understanding if we publicly announced the word ‘fire’ it opens up the potential for them to sue us. Thats why we said leave of absence,” the source said in a text message obtained by the Caller.
“The wholesalers would have had an absolute HAY DAY with leadership if they didn’t remove her,” the source inside the company also said.
“To be fair- Daniel Blake was actually awesome. I think he was just caught in cross fire. But also he did hire her… so thats a fault,” the source continued.
“Wholesalers were told they are both gone for good by leadership during in person conversations. They already shifted all their direct reports to new people and the head of marketing,” the source added in another text message obtained by the Caller.
Earlier in June, Bud Light parent company Anheuser-Busch opened an email the Caller sent asking for specifics about Blake and Heinerscheid but did not reply. The Caller specifically asked whether the two were still on leave, whether they were on paid leave or unpaid leave and whether they would be returning to work if they hadn’t yet. The company was given multiple days to respond to the deadline. (RELATED: Anheuser-Busch Silent On Employment Status Of Top Marketing Executives)
Bud Light has faced heavy criticism and lost its spot as America’s top-selling beer in early June due to a boycott that began after transgender influencer Dylan Mulvaney showed off a personalized beer can featuring the influencer’s face. (RELATED: REPORT: Bud Light Marketing Exec Who Slammed ‘Fratty’ Culture On Leave Of Absence Amid Company Shakeup)
(Daily Caller Obtained) — Alissa Gordon Heinerscheid/Screenshot/Facebook
Bud Light also released a can featuring a rainbow design and the words “celebrate everyone’s identity,” with different pronouns printed on the bottle.
Heinerscheid, the 39-year old who allegedly lives in an $8 million apartment close to Central Park, appeared on a podcast in late March to promote Bud Light’s new marketing. She said the company needed to update its “fratty” image and change its “out-of-touch humor.” (RELATED: Bud Light Is No Longer America’s Top-Selling Beer)
The Caller obtained leaked images in April that showed Heinerscheid partaking in the same behavior she seemed to be criticizing during a Harvard social club event.
The photos were obtained from a source who had screenshots of the album on Alissa Gordon Heinerscheid’s Facebook page. The album was named “Isis Senior Reverse Initiation Scavenger Hunt” and included photos of Heinerscheid and others drinking and holding condoms up to their mouths. A 2005 article in the Harvard Crimson describes the university’s Isis Club as a “haven of inebriated ditzes.” (RELATED: EXCLUSIVE: Leaked Social Media Pics From Bud Light Ad Exec Who Slammed ‘Fratty’ Culture Seem Pretty Fratty)
Reports circulated shortly thereafter that Heinerscheid had taken a leave of absence from the company, and Blake took a leave of absence not long after.
“Given the circumstances, Alissa has decided to take a leave of absence, which we support,” an Anheuser-Busch spokeswoman told The Wall Street Journal. “Daniel has also decided to take a leave of absence.”
The Caller reached out to Anheuser-Busch’s media contact multiple times about Blake and Heinerscheid no longer working for the company, to which they did not respond by the time of publication.
dailycaller.com
EXCLUSIVE: SOURCE: Top Anheuser-Busch Marketing Executives Behind Boycott Are No Longer Employed
Henry Rodgers
The two top Anheuser-Busch marketing executives who were placed on leave amid the company shakeup no longer work for the brand, a source inside Anheuser-Busch confirmed in texts obtained by the Daily Caller on Tuesday.
Group Vice President for Marketing Daniel Blake and Bud Light Marketing Vice President Alissa Heinerscheid are “gone gone,” according to obtained text messages with a current regional head of marketing. The Caller is granting anonymity to the source to discuss legally fraught internal company policy.
“To my understanding if we publicly announced the word ‘fire’ it opens up the potential for them to sue us. Thats why we said leave of absence,” the source said in a text message obtained by the Caller.
“The wholesalers would have had an absolute HAY DAY with leadership if they didn’t remove her,” the source inside the company also said.
“To be fair- Daniel Blake was actually awesome. I think he was just caught in cross fire. But also he did hire her… so thats a fault,” the source continued.
“Wholesalers were told they are both gone for good by leadership during in person conversations. They already shifted all their direct reports to new people and the head of marketing,” the source added in another text message obtained by the Caller.
Earlier in June, Bud Light parent company Anheuser-Busch opened an email the Caller sent asking for specifics about Blake and Heinerscheid but did not reply. The Caller specifically asked whether the two were still on leave, whether they were on paid leave or unpaid leave and whether they would be returning to work if they hadn’t yet. The company was given multiple days to respond to the deadline. (RELATED: Anheuser-Busch Silent On Employment Status Of Top Marketing Executives)
Bud Light has faced heavy criticism and lost its spot as America’s top-selling beer in early June due to a boycott that began after transgender influencer Dylan Mulvaney showed off a personalized beer can featuring the influencer’s face. (RELATED: REPORT: Bud Light Marketing Exec Who Slammed ‘Fratty’ Culture On Leave Of Absence Amid Company Shakeup)
(Daily Caller Obtained) — Alissa Gordon Heinerscheid/Screenshot/Facebook
Bud Light also released a can featuring a rainbow design and the words “celebrate everyone’s identity,” with different pronouns printed on the bottle.
Heinerscheid, the 39-year old who allegedly lives in an $8 million apartment close to Central Park, appeared on a podcast in late March to promote Bud Light’s new marketing. She said the company needed to update its “fratty” image and change its “out-of-touch humor.” (RELATED: Bud Light Is No Longer America’s Top-Selling Beer)
The Caller obtained leaked images in April that showed Heinerscheid partaking in the same behavior she seemed to be criticizing during a Harvard social club event.
The photos were obtained from a source who had screenshots of the album on Alissa Gordon Heinerscheid’s Facebook page. The album was named “Isis Senior Reverse Initiation Scavenger Hunt” and included photos of Heinerscheid and others drinking and holding condoms up to their mouths. A 2005 article in the Harvard Crimson describes the university’s Isis Club as a “haven of inebriated ditzes.” (RELATED: EXCLUSIVE: Leaked Social Media Pics From Bud Light Ad Exec Who Slammed ‘Fratty’ Culture Seem Pretty Fratty)
Reports circulated shortly thereafter that Heinerscheid had taken a leave of absence from the company, and Blake took a leave of absence not long after.
“Given the circumstances, Alissa has decided to take a leave of absence, which we support,” an Anheuser-Busch spokeswoman told The Wall Street Journal. “Daniel has also decided to take a leave of absence.”
The Caller reached out to Anheuser-Busch’s media contact multiple times about Blake and Heinerscheid no longer working for the company, to which they did not respond by the time of publication.
EXCLUSIVE: SOURCE: Top Anheuser-Busch Marketing Executives Responsible For Boycott Are No Longer Employed
The two top Anheuser-Busch marketing executives who were placed on leave amid the company shakeup no longer work for the brand, a source confirmed.
dailycaller.com
blueinterceptor
Veteran Member
As I said in the beginning. This should have been step 1. Not the last step. Fire them because you disagreed with their practice. Do not fire because of consumer backlash. It’s like governing by opinion polls.how long did it take, and why is "too lil too late" playing in my head
EXCLUSIVE: SOURCE: Top Anheuser-Busch Marketing Executives Behind Boycott Are No Longer Employed
Henry Rodgers
The two top Anheuser-Busch marketing executives who were placed on leave amid the company shakeup no longer work for the brand, a source inside Anheuser-Busch confirmed in texts obtained by the Daily Caller on Tuesday.
Group Vice President for Marketing Daniel Blake and Bud Light Marketing Vice President Alissa Heinerscheid are “gone gone,” according to obtained text messages with a current regional head of marketing. The Caller is granting anonymity to the source to discuss legally fraught internal company policy.
“To my understanding if we publicly announced the word ‘fire’ it opens up the potential for them to sue us. Thats why we said leave of absence,” the source said in a text message obtained by the Caller.
“The wholesalers would have had an absolute HAY DAY with leadership if they didn’t remove her,” the source inside the company also said.
“To be fair- Daniel Blake was actually awesome. I think he was just caught in cross fire. But also he did hire her… so thats a fault,” the source continued.
“Wholesalers were told they are both gone for good by leadership during in person conversations. They already shifted all their direct reports to new people and the head of marketing,” the source added in another text message obtained by the Caller.
Earlier in June, Bud Light parent company Anheuser-Busch opened an email the Caller sent asking for specifics about Blake and Heinerscheid but did not reply. The Caller specifically asked whether the two were still on leave, whether they were on paid leave or unpaid leave and whether they would be returning to work if they hadn’t yet. The company was given multiple days to respond to the deadline. (RELATED: Anheuser-Busch Silent On Employment Status Of Top Marketing Executives)
Bud Light has faced heavy criticism and lost its spot as America’s top-selling beer in early June due to a boycott that began after transgender influencer Dylan Mulvaney showed off a personalized beer can featuring the influencer’s face. (RELATED: REPORT: Bud Light Marketing Exec Who Slammed ‘Fratty’ Culture On Leave Of Absence Amid Company Shakeup)
(Daily Caller Obtained) — Alissa Gordon Heinerscheid/Screenshot/Facebook
Bud Light also released a can featuring a rainbow design and the words “celebrate everyone’s identity,” with different pronouns printed on the bottle.
Heinerscheid, the 39-year old who allegedly lives in an $8 million apartment close to Central Park, appeared on a podcast in late March to promote Bud Light’s new marketing. She said the company needed to update its “fratty” image and change its “out-of-touch humor.” (RELATED: Bud Light Is No Longer America’s Top-Selling Beer)
The Caller obtained leaked images in April that showed Heinerscheid partaking in the same behavior she seemed to be criticizing during a Harvard social club event.
The photos were obtained from a source who had screenshots of the album on Alissa Gordon Heinerscheid’s Facebook page. The album was named “Isis Senior Reverse Initiation Scavenger Hunt” and included photos of Heinerscheid and others drinking and holding condoms up to their mouths. A 2005 article in the Harvard Crimson describes the university’s Isis Club as a “haven of inebriated ditzes.” (RELATED: EXCLUSIVE: Leaked Social Media Pics From Bud Light Ad Exec Who Slammed ‘Fratty’ Culture Seem Pretty Fratty)
Reports circulated shortly thereafter that Heinerscheid had taken a leave of absence from the company, and Blake took a leave of absence not long after.
“Given the circumstances, Alissa has decided to take a leave of absence, which we support,” an Anheuser-Busch spokeswoman told The Wall Street Journal. “Daniel has also decided to take a leave of absence.”
The Caller reached out to Anheuser-Busch’s media contact multiple times about Blake and Heinerscheid no longer working for the company, to which they did not respond by the time of publication.
EXCLUSIVE: SOURCE: Top Anheuser-Busch Marketing Executives Responsible For Boycott Are No Longer Employed
The two top Anheuser-Busch marketing executives who were placed on leave amid the company shakeup no longer work for the brand, a source confirmed.
jward
passin' thru
Suspect that is the crux of the problem: they do NOT disagree with their practice, or at least, didn't have the fortitude to go against the woke tide and admit it, if they did.
BIDEN didn’t do shit. Except shit his pants.
blueinterceptor
Veteran Member
I agree. And that’s why the apology won’t work. Too little too late
von Koehler
Has No Life - Lives on TB
No, it will be the start of the festivities.
jward
passin' thru
theconservativetreehouse.com
As Anheuser Busch continues supporting alphabet “pride” and transgender grooming rallies around the nation, the sales of their products continue declining. However, that did not stop the marketing and advertising sector from awarding “creative marketer of the year” to Anheuser Busch at Cannes Lions, which is dubbed the “Oscars for the advertising industry.”
[New York Post] – Sales of Bud Light suffered their steepest weekly drop yet since the beer brand launched its disastrous tie-up with transgender social media influencer Dylan Mulvaney, according to the latest data.
In the week ending June 17, sales of the Anheuser-Busch brand fell by an eye-popping 28.5% versus a year ago, according to the most recent sales figures issued by Bump Williams Consulting and NielsenIQ.
That eclipses last week’s 26.8% decline, which beat the previous week’s fall of 24.4%.
Bud Light’s sister brands under the Anheuser-Busch umbrella also experienced lagging sales in the seven-day period which ended June 17, according to the data.
Sales of Budweiser dropped 12.3% while another Anheuser-Busch brand, Michelob Ultra, fell by 4%. (read more)
This shouldn’t come as much of a surprise given the negative brand image now created for the product. Factually, the only thing that can reverse the trend for the product is time and diminished memory. As consumers associate the brand with a lifestyle, the use of the product will continue to drop. Holding a Bud Light beverage right now is akin to identifying yourself as a transfemme, or wearing pink pants.
Anheuser-Busch InBev CEO Michel Doukeris reportedly addressed the ongoing boycott’s impact on delivery drivers, salespeople, and wholesalers on a recent earnings call. It is a little bit odd to see A/B positioning themselves as victims of their customers.
“This situation has impacted our people and especially our frontline workers: The delivery drivers, sales representatives, our wholesalers, Bud owners and servers,” Doukeris said, according to ABC News. “These people are the fabric of our business. They are our neighbors, family members, and friends. They are in every community in America. We’ve been doing everything we can to support our teams.”
It would appear that Anheuser-Busch the corporation, are refusing to accept or acknowledge their responsibility in creating this crisis for their brand. The brand image issue was not forced upon them. These were decisions made by the marketing division of the company, and now they place blame for the consequences on their customers.
Every time, in every story, in every print and broadcast update, as the ongoing events are told or written – every visual aide that accompanies the news includes that weird guy with the Bud Light beer in his hand.
This is now a bizarre marketing self-fulfilling prophecy. The articles and news telling updates to the story are now optically affirming the Bud Light brand as a beverage exclusively for transgenders. This level of ongoing public relations failure is something for the record books.
theconservativetreehouse.com
Oh Dear - Sales Decline of Bud Light Worsening, Latest Report -28.5% - The Last Refuge
As Anheuser Busch continues supporting alphabet “pride” and transgender grooming rallies around the nation, the sales of their products continue declining. However, that did not stop the marketing and advertising sector from awarding “creative marketer of the year” to Anheuser Busch at Cannes Lions, which is dubbed the “Oscars for the advertising industry.”
[New York Post] – Sales of Bud Light suffered their steepest weekly drop yet since the beer brand launched its disastrous tie-up with transgender social media influencer Dylan Mulvaney, according to the latest data.
In the week ending June 17, sales of the Anheuser-Busch brand fell by an eye-popping 28.5% versus a year ago, according to the most recent sales figures issued by Bump Williams Consulting and NielsenIQ.
That eclipses last week’s 26.8% decline, which beat the previous week’s fall of 24.4%.
Bud Light’s sister brands under the Anheuser-Busch umbrella also experienced lagging sales in the seven-day period which ended June 17, according to the data.
Sales of Budweiser dropped 12.3% while another Anheuser-Busch brand, Michelob Ultra, fell by 4%. (read more)
This shouldn’t come as much of a surprise given the negative brand image now created for the product. Factually, the only thing that can reverse the trend for the product is time and diminished memory. As consumers associate the brand with a lifestyle, the use of the product will continue to drop. Holding a Bud Light beverage right now is akin to identifying yourself as a transfemme, or wearing pink pants.
Anheuser-Busch InBev CEO Michel Doukeris reportedly addressed the ongoing boycott’s impact on delivery drivers, salespeople, and wholesalers on a recent earnings call. It is a little bit odd to see A/B positioning themselves as victims of their customers.
“This situation has impacted our people and especially our frontline workers: The delivery drivers, sales representatives, our wholesalers, Bud owners and servers,” Doukeris said, according to ABC News. “These people are the fabric of our business. They are our neighbors, family members, and friends. They are in every community in America. We’ve been doing everything we can to support our teams.”
It would appear that Anheuser-Busch the corporation, are refusing to accept or acknowledge their responsibility in creating this crisis for their brand. The brand image issue was not forced upon them. These were decisions made by the marketing division of the company, and now they place blame for the consequences on their customers.
Every time, in every story, in every print and broadcast update, as the ongoing events are told or written – every visual aide that accompanies the news includes that weird guy with the Bud Light beer in his hand.
This is now a bizarre marketing self-fulfilling prophecy. The articles and news telling updates to the story are now optically affirming the Bud Light brand as a beverage exclusively for transgenders. This level of ongoing public relations failure is something for the record books.
Oh Dear - Sales Decline of Bud Light Worsening, Latest Report -28.5% - The Last Refuge
As Anheuser Busch continues supporting alphabet “pride” and transgender grooming rallies around the nation, the sales of their products continue declining. However, that did not stop the marketing and advertising sector from awarding “creative marketer of the year” to Anheuser Busch at Cannes...
theconservativetreehouse.com
bracketquant
Veteran Member
The higher-ups didn't disagree with their practice. Consumer backlash is the only reason for their "leave of absence".
In the Woke business world, making a profit for the shareholders no longer matters. Sales no longer matter.
Greybeard7
Veteran Member
It occurs to me that the carefully worded "they no longer work for the brand" simply means they no longer work for the Bud Lite division.
I think a more clear cut explanation that they no longer work for the corporation is called for.
They may not work for Bud Lite any more, but that doesn't mean they haven't found a hidey hole elsewhere in the corporation.
Still needs to be made clear that they were fired.
I think a more clear cut explanation that they no longer work for the corporation is called for.
They may not work for Bud Lite any more, but that doesn't mean they haven't found a hidey hole elsewhere in the corporation.
Still needs to be made clear that they were fired.
Bumblepuff
Veteran Member
jward
passin' thru
Ari Drennen
@AriDrennen
Jun 29
Replying to @AriDrennen
Dylan Mulvaney: "for a company to hire a trans person and then not publicly stand by them is worse, in my opinion, than not hiring a trans person at all...it has serious and grave consequences for the rest of our community."
View: https://twitter.com/TheRISEofROD/status/1674855537404436481?s=20
@AriDrennen
Jun 29
Replying to @AriDrennen
Dylan Mulvaney: "for a company to hire a trans person and then not publicly stand by them is worse, in my opinion, than not hiring a trans person at all...it has serious and grave consequences for the rest of our community."
View: https://twitter.com/TheRISEofROD/status/1674855537404436481?s=20