WOKE JUST IN: Bud Light Has Reportedly Paused All Marketing After Intense Backlash - UPDATE, post 435
- Thread starter jward
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Blacknarwhal
Let's Go Brandon!
An all you can eat buffet with strip and rib should be treated with respect and sobriety.
I'll take an iced tea with lemon.
raven
TB Fanatic
Unsweet Ice Tea with Lemon.
Friday. Last night in fact. The Prime Rib covered half the plate and the Strip was very generous.
And I had the mashed potatoes with gravy and green beans.
- However, they have all the the other trimmings as well if you're a country boy with a big appetite.
I felt a little guilty going back for seconds and only getting meat.
Blacknarwhal
Let's Go Brandon!
I can take it with or without sugar. Nothing wrong with a little sugar in your tea, but it's better for you without.
The trimmings sound dandy too! Green beans are great with steak. Most veggies will work; corn, peas, even carrots.
And never feel guilty about seconds on meat. You had your veggies once; don't let perfect be the enemy of good.
...but what about dessert, he wondered aloud.
Sigh.
I can’t remember the last time I had a good meal. My dinner last night was a can of soup. I haven’t had a steak in a year. I’m so jealous.
I have never IN MY LIFE seen a corporate takeover that ended up a net positive for the company being assimilated.
raven
TB Fanatic
It ain't just veggies.
Man . . . there is fried chicken and fish and a salad bar and mac&cheese and ice cream for desert.
and every other kind of thing I can't eat on Keto.
I splurged and got potatoes and gravy . . . and that was enough to put my GKI to 10.
Cacheman
Ultra MAGA!
Decoding the Bud Light disaster as marketing VP Alissa Heinerscheid 'takes leave of absence'
See also: Evidence mounts that the problems at Bud Light and its parent go far beyond Alissa Heinerscheid Knocking 6 billion dollars off the market value of one's employer normally would result in heads rolling. The inevitable has j...
Decoding the Bud Light disaster as marketing VP Alissa Heinerscheid 'takes leave of absence'
By Thomas Lifson
6–7 minutes
Knocking 6 billion dollars off the market value of one's employer normally would result in heads rolling. The inevitable has just happened at the Anheuser-Busch subsidiary of InBev, the global brewing giant. AdAge has reported in a paywalled article that Alissa Heinerscheid, Bud Light's V.P. of marketing, has "taken a leave of absence." The U.K. Daily Mail has a lengthy article on the subject with no paywall.
To be sure, this is not quite the same as being fired and carrying your personal belongings out of the office in a box, but I have a hard time imagining that Ms. Heinerscheid will ever again be entrusted with guiding a major beer to its customers. As the very first female to head marketing for what is claimed to be the world's biggest beer brand, certain niceties must be observed by Anheuser-Busch in her defenestration.
No visible cruelty — in fact, quite the opposite. When she leaves for another job, perhaps a brand that is marketed predominantly to upscale women (a market segment she obviously understands better than beer-drinkers), I have little doubt that her vision, courage, and fortitude (or similar vague positive qualities) will be mentioned.
Nobody gains by piling on a cancer survivor mother of three who made one mistake.
The exact nature of that mistake is what makes this incident so fascinating and meaningful. I believe that the political ramifications are profound.
The first point to make is that nobody at Bud Light or A-B had a clue that many of their customers would take exception to transsexual "influencer" Dylan Mulvaney getting his picture on cans of Bud Light and serving as a marketing agent. The company points out that only a few cans were produced and sent as a gift to Mulvaney, but as soon as pictures were available online of Mulvaney with his visage reproduced on a product that males place in their mouths and swallow, a homosexual connotation became attached to the product in the minds of many males who drink beer.
It is not at all clear who signed up Mulvaney. It might have been V.P. Heinerscheid, but given that the company says it has "hundreds" of influencers," it is possible that one of her staff came up with the concept, in which case she probably signed off on the idea, perhaps without giving much thought to any adverse consequences.
Marketing is a discipline that uses a lot of research, normally, which makes the failure to understand the psychology of large numbers of Bud Light drinkers so curious. I can only assume that, in her daily life, she associates with her peers: highly educated, affluent professionals, many of them from Ivy League schools, none of whom would ever dream of saying anything negative about transsexuality. No blinking red light appeared in her mind to caution that not everyone approves of the trans movement, and that the trans extremists who bully and physically attack campus speakers like Riley Gaines, who insist on males showering with teenage girl athletes, and who have caused mass shootings, might have caused a powerful counter-reaction.
The reality is that the ruling class in the United States are so full of contempt for what they regard as the lower orders of society that they feel no moral imperative to understand them. The proper reaction to "transphobia" is contempt, because, after all, such retrograde views are "on the wrong side of history" and soon will be extinguished, just as resistance to homosexual "marriage" has vanished from the public sphere.
Ivy League marketing gurus are not the only ones carrying this view. Most of the Democrat party shares it, or at least will not speak up in opposition to it out of fear of the trans lobby. This is, I believe, the Achilles heel of the Democrats going into the 2024 election. A large plurality if not an outright majority of voters are increasingly uncomfortable with the demands of the trans movement. They don't want their daughters pushed out of athletics and forced to share bathrooms with males. They see a Supreme Court justice who stated in her confirmation hearing that she can't define what a woman is. When they see the stridency, bullying, and outright violence being used to force changes on everyone else, they get angry.
There are a few signs that some Dems are starting to catch on. John Hinderaker of Powerline recounted yesterday how Minnesota state legislators took pains to keep their enthusiastic support hidden from voters when they passed a radical bill authorizing the state to allow sexual mutilation of minors from other states without their parents' knowledge, and how the state's corrupt media cooperated by blacking out news of the measure:
Trans issues have the potential to bring many new voters to the GOP in 2024. This includes the highly prized suburban soccer mom demographic, as well as males who had not previously bothered registering to vote but who resent being forced to accept a mental illness as perfectly normal and treat people as if they were the opposite of their natural sex.
In the Senate earlier today, Democrats were warned that cheering and emotional demonstrations would be out of order as the "carve 'em up" bill was being voted on. So they waited until the tally was done before breaking into shouts and cheers of joy at the prospect of out-of-state children being mutilated in Minnesota, contrary to the wishes of their parents. But the Senate's official feed went dark, so that the disgusting display was invisible to whatever handful of viewers had tuned in to the proceedings.
Blacknarwhal
Let's Go Brandon!
Understood. Still sounds like a fine spread; where did you find that beauty?
Ragnarok
On and On, South of Heaven
She sure liked to spout off about how she was the first female VP of Marketing.
Took her less than a year to lose the company 6 billion dollars and get canned.
Now THAT is talent!
I put the government 10 million dollars in debt once but that took about 6 months.
subnet
Boot
If its what they wanted, i could have done it for have the price and in half the time.
I really have to get my resume out there...
Subnet the destroyer, guarranteed to sink your ship in a hurry!
Almost like Hewlett-Packard
I only consume the finest domestic wines that are available in a 2 l plastic bottle or environmentally friendly cardboard box made from the choicest jelly grapes.
vector7
Dot Collector
The Wokecoaster keeps on rolling...
Maybelline has appointed Dylan as their new brand ambassador
The new face of Maybelline, ladies!
RT 13secs
View: https://twitter.com/ReidFirm/status/1650293387709370374?s=20
Maybelline has appointed Dylan as their new brand ambassador
The new face of Maybelline, ladies!
RT 13secs
View: https://twitter.com/ReidFirm/status/1650293387709370374?s=20
jward
passin' thru
Bud Light Puts Another Exec on 'Leave of Absence,' Takes More Action in Bid to Get Customers Back
Nick Arama
Bud Light finally took some action this week after the disastrous hit they brought upon themselves by associating with transgender personality Dylan Mulvaney, who claims to be transgender. Bud Light has recognized Mulvaney for the “personal milestone” of “365 days of being a girl,” as Mulvaney has shamefully mocked women, putting on a “woman face,” even pretending to be a child.
That caused a huge backlash, with people leaving the beer on the shelves and even musicians like Travis Tritt and Kid Rock saying they would be boycotting the product.
Then it was announced that Bud Light’s vice president of marketing, Alissa Heinerscheid, was taking a “leave of absence” and had been replaced by Budweiser global marketing vice president Todd Allen. I think it’s fair to say that if they replace you, it’s going to be a pretty long “leave of absence” — like maybe a permanent one. If she was concerned about Bud Light being perceived as too “fratty” and not “inclusive” enough, now she has a lot of time to think about it and talk with her “professional coach” about what made her go down this ridiculous road.
What was funny about Heinerscheid’s comments about inclusivity was this picture.
Now, I don’t want to make any assumptions about age, sex, or race here. But they are all looking pretty young and white. What they are missing is any of that inclusivity that she was concerned about — where are the middle-aged guys who have been a big part of their customer base? Where are any people of color? But again, that’s another “rules for thee and not for me” moment.
But now there’s more action, with another head that’s been put on the chopping block.
The Wall Street Journal is now reporting that Heinerscheid’s boss Daniel Blake has also taken a “leave of absence.”
The company has also hired two consultants “with experience in Washington, D.C.’s conservative circles to advise the brand moving forward.”
Again, someone on this Bud Light team isn’t thinking clearly. The problem isn’t going to be solved by talking to some D.C. consultant. Listen to what the American people who are your customers are saying: it doesn’t take a rocket scientist to figure it out. Bring in some of your former customer base and let them talk to you for a bit. Understand what it is they’re saying to you.
Former Anheuser-Busch executive Anson Frericks explained it in simple terms on “Fox and Friends,” saying they can’t count on Americans forgetting about this. He said they needed to go back to being apolitical and say, “We’re not going to get involved in the environmental social governance movement because that’s not what the customer wants.” Frericks said the company is going to have to decide “who it’s going to be accountable to.”
That’s good advice from Frericks but at this point, I don’t know how they get their customers back. At the very least, start with an apology, and then they have to start listening to the people who have been their customer base, and not the ESG guys who have sold them a bill of goods.
jward
passin' thru
Oli London
@OliLondonTV
5h
·
An early TikTok video of Dylan when he first became a ‘girl’
The video is captioned “She rebranded”
The caption tells you everything about Dylan. He’s not really Trans. He knows he’s not a woman.
It was just a Rebrand to get famous!
View: https://twitter.com/OliLondonTV/status/1650274298894901252?s=20
@OliLondonTV
5h
·
An early TikTok video of Dylan when he first became a ‘girl’
The video is captioned “She rebranded”
The caption tells you everything about Dylan. He’s not really Trans. He knows he’s not a woman.
It was just a Rebrand to get famous!
View: https://twitter.com/OliLondonTV/status/1650274298894901252?s=20
Here’s the root of the problem. InBev is a Belgian company. Americans aren’t “their customers.” Europeans are. InBev understands euroweenies, but not Americans. And they never will. And that is what brought all this on in the first place.
Walrus Whisperer
Hope in chains...
Budweiser shot themselves in the foot. Most Americans don't care for gay/trans crap and never will. We will tolerate some, but that much ? No.
Because most people didn’t care that ownership changed hands. Many US companies are owned by foreign companies these days (and vice versa). No one really cares as long as the products stay the same. InBev didn’t understand that.
If they don't come out in the next week or two with a 180 degree turnaround and total surrender, they are done here. Firing a couple of mid-level migrant corporate hacks isn't going to impress anybody. These people trade jobs across the corporate world like we change our underwear. Best option might be to sell the brand, but I don't know who would touch it at this point.
Thing is, we rabble-class have SO little say in any of this crap these days, (hey..I'm a Minnesotan being freight-trained by a Democrat state legislature and governor at the moment)...the opportunity to sink this company is going to rank up there with British tea.
Thing is, we rabble-class have SO little say in any of this crap these days, (hey..I'm a Minnesotan being freight-trained by a Democrat state legislature and governor at the moment)...the opportunity to sink this company is going to rank up there with British tea.
NoDandy
Has No Life - Lives on TB
I would not have !
mzkitty
I give up.
Bud Light Puts Another Exec on 'Leave of Absence,' Takes More Action in Bid to Get Customers Back
Nick Arama
Bud Light finally took some action this week after the disastrous hit they brought upon themselves by associating with transgender personality Dylan Mulvaney, who claims to be transgender. Bud Light has recognized Mulvaney for the “personal milestone” of “365 days of being a girl,” as Mulvaney has shamefully mocked women, putting on a “woman face,” even pretending to be a child.
That caused a huge backlash, with people leaving the beer on the shelves and even musicians like Travis Tritt and Kid Rock saying they would be boycotting the product.
Then it was announced that Bud Light’s vice president of marketing, Alissa Heinerscheid, was taking a “leave of absence” and had been replaced by Budweiser global marketing vice president Todd Allen. I think it’s fair to say that if they replace you, it’s going to be a pretty long “leave of absence” — like maybe a permanent one. If she was concerned about Bud Light being perceived as too “fratty” and not “inclusive” enough, now she has a lot of time to think about it and talk with her “professional coach” about what made her go down this ridiculous road.
What was funny about Heinerscheid’s comments about inclusivity was this picture.
Now, I don’t want to make any assumptions about age, sex, or race here. But they are all looking pretty young and white. What they are missing is any of that inclusivity that she was concerned about — where are the middle-aged guys who have been a big part of their customer base? Where are any people of color? But again, that’s another “rules for thee and not for me” moment.
But now there’s more action, with another head that’s been put on the chopping block.
The Wall Street Journal is now reporting that Heinerscheid’s boss Daniel Blake has also taken a “leave of absence.”
The company has also hired two consultants “with experience in Washington, D.C.’s conservative circles to advise the brand moving forward.”
Again, someone on this Bud Light team isn’t thinking clearly. The problem isn’t going to be solved by talking to some D.C. consultant. Listen to what the American people who are your customers are saying: it doesn’t take a rocket scientist to figure it out. Bring in some of your former customer base and let them talk to you for a bit. Understand what it is they’re saying to you.
Former Anheuser-Busch executive Anson Frericks explained it in simple terms on “Fox and Friends,” saying they can’t count on Americans forgetting about this. He said they needed to go back to being apolitical and say, “We’re not going to get involved in the environmental social governance movement because that’s not what the customer wants.” Frericks said the company is going to have to decide “who it’s going to be accountable to.”
That’s good advice from Frericks but at this point, I don’t know how they get their customers back. At the very least, start with an apology, and then they have to start listening to the people who have been their customer base, and not the ESG guys who have sold them a bill of goods.
Maybe they're listening to the AI's? Someone I know has had certain conversations with Bing AI. Asked it if it was ever permitted to lie to people. Answer was YES, if it's in the *stakeholders'* best interests. Remember this.
“Over the last couple of years, there’s been organizations like BlackRock, State Street and Vanguard that have pushed this new model of stakeholder capitalism, asking companies like Anheuser-Busch to be accountable to all these so-called stakeholders, political organizations, activist organizations. And they do that by implementing ESG, or environmental social governance policies, in corporations that ask them to get involved in these controversial issues. But unfortunately, when you try to be everything to everyone, you end up being accountable to no one.”
bw
Fringe Ranger
When we went on cruises I would eat meat almost exclusively. Felt great and lost weight.
Saw a Bud commercial on TV yesterday. It was all American flags, everday people, Joe sixpack traditional theme. Not a gay or tranny in sight. 
Not an absolute apology, but a kind of "we get it" message.
I think they still have more work to do to regain the "common everyday man" customer that was the backbone of their product. Then again, that might never happen.
When will companies learn that trying to push any political or social agenda will almost always lose more customers than it gains.
Not an absolute apology, but a kind of "we get it" message.
I think they still have more work to do to regain the "common everyday man" customer that was the backbone of their product. Then again, that might never happen.
When will companies learn that trying to push any political or social agenda will almost always lose more customers than it gains.
CaryC
Has No Life - Lives on TB
Not sure they do get IT, but rather the bottom line in sales.Saw a Bud commercial on TV yesterday. It was all American flags, everday people, Joe sixpack traditional theme. Not a gay or tranny in sight.
Not an absolute apology, but a kind of "we get it" message.
I think they still have more work to do to regain the "common everyday man" customer that was the backbone of their product. Then again, that might never happen.
When will companies learn that trying to push any political or social agenda will almost always lose more customers than it gains.
While it sounds like the two were thrown under the bus, putting them on leave can also mean once the heat dies down, they will be back.
This is not true. You end up being accountable to the woke mob, who will cancel your company if they don’t like what you do. And everyone is scared to death of that mob, because it’s been given power over all of society.
No it wasn’t. It was pure damage control. If you think it’s an apology/“we get it” of any kind, you’ve successfully been manipulated.
Sobriety doesn't necessarily equate with respect IMHO. I'm holding out for a good bottle of wine to go with, and that's not enough to cause the loss of sobriety in the Mizz Walrus and me. But unsweetened ice tea is a good accompaniment.
As to the original point, I'll accept raven's premise about beer with steaks, but will demonstrate no remorse for the many times I've broken that precept. But I do abhor the so-called light beers in general and don't drink them.
Nobody saw that commercial coming…Saw a Bud commercial on TV yesterday. It was all American flags, everday people, Joe sixpack traditional theme. Not a gay or tranny in sight.
Not an absolute apology, but a kind of "we get it" message.
I think they still have more work to do to regain the "common everyday man" customer that was the backbone of their product. Then again, that might never happen.
When will companies learn that trying to push any political or social agenda will almost always lose more customers than it gains.
Oh wait yes we did.
151 baby, all day every day!!!
Walrus Whisperer
Hope in chains...
How's that woke crap treating ya? 
packyderms_wife
Neither here nor there.
My dislike is for the first one with dylan now being the new face for maybelline
Is Maybelline’s slogan still “Maybe she’s born with it, maybe it’s Maybelline”?
Walrus Whisperer
Hope in chains...
Will they EVER GET that the populace generally doesn't like this woke crap shoved in their faces?
I don't drink alcohol, so it means nothing to me personally, but it's disgusting to see the pervert ads.
I don't drink alcohol, so it means nothing to me personally, but it's disgusting to see the pervert ads.
They live in a very closed very woke very small world. They think everyone is like them until a big smack of reality wacks them upside the head.