Official "Color of Change" press release is here.
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http://www.politico.com/blogs/micha...anies_pull_Beck_ads_WalMart_CVS_Best_Buy.html
More companies pull Beck ads: Wal-Mart, CVS, Best Buy
Earlier today, I noted that GMAC Financial Service will cease advertising on Glenn Beck's Fox show — but that's not all.
ColorOfChange, an African-American online political organization that’s targeted Beck’s advertisers since his calling Obama a “racist,” says in a release that eight companies confirmed today they’re pulling ads from the top-rated Fox News show. The list of 20 companies now includes Wal-Mart, CVS, and Best Buy.
James Rucker, executive director of ColorOfChange, told POLITICO it’s significant that major corporations are no longer “willing to attach their brand to the show." Rucker added that the organization's problems with Beck run deeper than just his “racist” comments. Beck, in his opinion, is regularly stoking the “fears of white America” and “pushing fiction as if it's news analysis.”
Still, even with major companies leaving the show, it doesn't necessarily mean Fox will lose advertising revenue overall.
A Fox spokesperson told the NY Times last week that the initial advertisers who pulled ads on 5 p.m. show “all moved their spots from Beck to other day parts on the network."
I’ve contacted Fox for a response to the decision of eight more advertisers to pull ads and will add a response when I get one.
==============================================
http://www.politico.com/blogs/micha...anies_pull_Beck_ads_WalMart_CVS_Best_Buy.html
More companies pull Beck ads: Wal-Mart, CVS, Best Buy
Earlier today, I noted that GMAC Financial Service will cease advertising on Glenn Beck's Fox show — but that's not all.
ColorOfChange, an African-American online political organization that’s targeted Beck’s advertisers since his calling Obama a “racist,” says in a release that eight companies confirmed today they’re pulling ads from the top-rated Fox News show. The list of 20 companies now includes Wal-Mart, CVS, and Best Buy.
James Rucker, executive director of ColorOfChange, told POLITICO it’s significant that major corporations are no longer “willing to attach their brand to the show." Rucker added that the organization's problems with Beck run deeper than just his “racist” comments. Beck, in his opinion, is regularly stoking the “fears of white America” and “pushing fiction as if it's news analysis.”
Still, even with major companies leaving the show, it doesn't necessarily mean Fox will lose advertising revenue overall.
A Fox spokesperson told the NY Times last week that the initial advertisers who pulled ads on 5 p.m. show “all moved their spots from Beck to other day parts on the network."
I’ve contacted Fox for a response to the decision of eight more advertisers to pull ads and will add a response when I get one.