The trouble with an exit poll that offers, as one of a list of motivations, something as nebulous as "moral values" as an option for one's reason for choosing a candidate, is that it doesn't really capture a heck of a lot of information.
To give you a more concrete idea of what I'm saying, I offer this link, where the author cites moral values as a reason for voting for Bush; still they're not traditional, hard conservative Christian moral values:
http://fromasadamerican.blogspot.com/2004/11/how-you-could-have-had-my-vote.html
I would suggest that making a lot out of this "moral values" story is just reading too much into the words. I wish that weren't so, to an extent, because I'd like to believe that everyone more or less thinks like me (I'll leave it for you to guess whether your moral values are the same as mine ), but looking at this objectively - that's what I see...
To give you a more concrete idea of what I'm saying, I offer this link, where the author cites moral values as a reason for voting for Bush; still they're not traditional, hard conservative Christian moral values:
http://fromasadamerican.blogspot.com/2004/11/how-you-could-have-had-my-vote.html
I would suggest that making a lot out of this "moral values" story is just reading too much into the words. I wish that weren't so, to an extent, because I'd like to believe that everyone more or less thinks like me (I'll leave it for you to guess whether your moral values are the same as mine ), but looking at this objectively - that's what I see...