<roottag>
http://www.thesun.co.uk/sol/homepage/news/article1645647.ece
TEN years ago two students set up a business in a friend’s garage as a hobby.
Computer geeks Larry Page and Sergey Brin just wanted to make it easier to find information on an exciting new invention called the world wide web.
Today their search engine – Google – is Britain’s FAVOURITE brand and the world’s FASTEST GROWING company.
To see some of the quirky logos Google has used in the last ten years, click on the slideshow below.
As Google gears up to celebrate its tenth anniversary this Sunday, brands expert Simon Myers told The Sun: “It’s amazing that they have got to the top of so many brand rankings in just ten years.
<!-- Modified key value pair for tiles --> <script type="text/javascript"> var RStag = ""; try{ RStag = segQS; } catch(e){ RStag = ""; } document.write('<script type="text/javascript" src="http://ad.uk.doubleclick.net/adj/news.thesun.co.uk/mainhomepage;pos=mpu;sz=300x250;'+RStag+'tile=2;'+categoryValues+'ord='+randnum+'?"><\/script>'); </script><script type="text/javascript" src="http://ad.uk.doubleclick.net/adj/news.thesun.co.uk/mainhomepage;pos=mpu;sz=300x250;tile=2;ord=1220546524150?"></script><!-- BEGIN STANDARD TAG - 300 x 250 - ROS: Run-of-site - DO NOT MODIFY --> <script type="text/javascript" src="http://ad.acceleratorusa.com/st?ad_type=ad&ad_size=300x250§ion=205635"></script><script type="text/javascript" src="http://ad.yieldmanager.com/imp?Z=300x250&s=205635&_salt=1385885140&X=360780&B=10&u=http%3A%2F%2Fwww.thesun.co.uk%2Fsol%2Fhomepage%2Fnews%2Farticle1645647.ece&r=1"></script><iframe marginwidth="0" marginheight="0" src="http://ad.acceleratorusa.com/iframe3?Q.kAAEMjAwDdbwUA2QUDAAAAGAAAAAMAAwAFDQIAAgLoIgMASqUEAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPYoXI.C9bg.9ihcj8L1uD8zMzMzMzPDPzMzMzMzM8M.AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAXhT2TE70CAWo1xJ38WpVGR4206I5JWWnvlDlWQAAAAA=,,http://www.thesun.co.uk/sol/homepage/news/article1645647.ece" scrolling="no" width="300" frameborder="0" height="250"></iframe> <!-- END TAG --> <noscript> </noscript> <!--SECTIONarameter parameter="dart.server" /-->
“Most of the big ones, such as Ferrari and Coca-Cola, have been around for a very long time.
“Google is a very successful because it has a clear purpose – to make searching the internet as quick and as easy as possible. They have put the user first.”
Google made more than £2billion profit last year alone and the company is worth £75BILLION.
Americans Page and Brin, both 35, are the joint fifth richest men in the US. More than 70 per cent of net browsers in America and Britain prefer to use Google over older rivals such as Yahoo! and Excite.
Google – which adapts its homepage logo for special days and events, recently catalogued their TRILLIONTH web page. And they are aiming to get to a googol – a one followed by 100 zeros.
Stars
Yet talking about the launch of Google, Page said: “We started this company because we were unhappy with current search technology.
“If we are successful, that will just be a great side-effect.”
According to expert Simon, boss at consultancy firm Figtree, it was this lack of gimmicks that made Google such a hit.
He said: “When they started up there was a lot of well-established competition. But Google is liked because it is incredibly clear and uncluttered.
“There are no adverts on the home page. They have broken all the rules. Most people got to hear about Google through peer recommendation.
“There were no glossy ad campaigns using big stars.”
Google almost didn’t happen.
Brin and Page struggled for two years to get funding for their project before Andy Bechtolsheim, co-founder of Sun Microsystems, gave them a cheque for £50,000 made out to Google Inc.
Lawn logo ... Google
In order to bank it, Page and Brin had to form a company.
A decade later Google seems bent on world domination. Two years ago they bought up video-sharing site YouTube. Google Maps covers every square mile of the earth and Google Street View will soon feature every front door.
Other services include blogs, email, instant messaging, shopping, social networking, word processing and spreadsheets. The company, which has 19,000 employees, is developing mobile phone technology to trump Apple’s iPhone and a new web browser to take on Microsoft’s Internet Explorer.
Its online encyclopedia, Knol, is a challenger to Wikipedia, and there are even plans to conquer space. Last year Brin and Page offered a £15million prize to the first scientists to land an unmanned spacecraft on the moon.
Google also has the world of politics covered. All of the original US Presidential candidates visited their Google-plex headquarters in California.
The firm’s chief executive, Eric Schmidt, has advised and funded Democrat Barack Obama’s campaign. Former Vice President Al Gore is a senior adviser.
Even our Tory Party leader David Cameron has links. Google communications director Rachel Whetstone is godmother to Cameron’s eldest son and wife of his strategy boss, Steve Hilton.
Google’s influence is summed up in a book on the effect of the internet, The Cult Of The Amateur.
Author Andrew Keen writes: “In 50 or 100 years, when the real histories of the internet get written, it will start with those two boys.”
</roottag>
http://www.thesun.co.uk/sol/homepage/news/article1645647.ece
TEN years ago two students set up a business in a friend’s garage as a hobby.
Computer geeks Larry Page and Sergey Brin just wanted to make it easier to find information on an exciting new invention called the world wide web.
Today their search engine – Google – is Britain’s FAVOURITE brand and the world’s FASTEST GROWING company.
To see some of the quirky logos Google has used in the last ten years, click on the slideshow below.
As Google gears up to celebrate its tenth anniversary this Sunday, brands expert Simon Myers told The Sun: “It’s amazing that they have got to the top of so many brand rankings in just ten years.
<!-- Modified key value pair for tiles --> <script type="text/javascript"> var RStag = ""; try{ RStag = segQS; } catch(e){ RStag = ""; } document.write('<script type="text/javascript" src="http://ad.uk.doubleclick.net/adj/news.thesun.co.uk/mainhomepage;pos=mpu;sz=300x250;'+RStag+'tile=2;'+categoryValues+'ord='+randnum+'?"><\/script>'); </script><script type="text/javascript" src="http://ad.uk.doubleclick.net/adj/news.thesun.co.uk/mainhomepage;pos=mpu;sz=300x250;tile=2;ord=1220546524150?"></script><!-- BEGIN STANDARD TAG - 300 x 250 - ROS: Run-of-site - DO NOT MODIFY --> <script type="text/javascript" src="http://ad.acceleratorusa.com/st?ad_type=ad&ad_size=300x250§ion=205635"></script><script type="text/javascript" src="http://ad.yieldmanager.com/imp?Z=300x250&s=205635&_salt=1385885140&X=360780&B=10&u=http%3A%2F%2Fwww.thesun.co.uk%2Fsol%2Fhomepage%2Fnews%2Farticle1645647.ece&r=1"></script><iframe marginwidth="0" marginheight="0" src="http://ad.acceleratorusa.com/iframe3?Q.kAAEMjAwDdbwUA2QUDAAAAGAAAAAMAAwAFDQIAAgLoIgMASqUEAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPYoXI.C9bg.9ihcj8L1uD8zMzMzMzPDPzMzMzMzM8M.AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAXhT2TE70CAWo1xJ38WpVGR4206I5JWWnvlDlWQAAAAA=,,http://www.thesun.co.uk/sol/homepage/news/article1645647.ece" scrolling="no" width="300" frameborder="0" height="250"></iframe> <!-- END TAG --> <noscript> </noscript> <!--SECTIONarameter parameter="dart.server" /-->
“Most of the big ones, such as Ferrari and Coca-Cola, have been around for a very long time.
“Google is a very successful because it has a clear purpose – to make searching the internet as quick and as easy as possible. They have put the user first.”
Google made more than £2billion profit last year alone and the company is worth £75BILLION.
Americans Page and Brin, both 35, are the joint fifth richest men in the US. More than 70 per cent of net browsers in America and Britain prefer to use Google over older rivals such as Yahoo! and Excite.
Google – which adapts its homepage logo for special days and events, recently catalogued their TRILLIONTH web page. And they are aiming to get to a googol – a one followed by 100 zeros.
Stars
Yet talking about the launch of Google, Page said: “We started this company because we were unhappy with current search technology.
“If we are successful, that will just be a great side-effect.”
According to expert Simon, boss at consultancy firm Figtree, it was this lack of gimmicks that made Google such a hit.
He said: “When they started up there was a lot of well-established competition. But Google is liked because it is incredibly clear and uncluttered.
“There are no adverts on the home page. They have broken all the rules. Most people got to hear about Google through peer recommendation.
“There were no glossy ad campaigns using big stars.”
Google almost didn’t happen.
Brin and Page struggled for two years to get funding for their project before Andy Bechtolsheim, co-founder of Sun Microsystems, gave them a cheque for £50,000 made out to Google Inc.
In order to bank it, Page and Brin had to form a company.
A decade later Google seems bent on world domination. Two years ago they bought up video-sharing site YouTube. Google Maps covers every square mile of the earth and Google Street View will soon feature every front door.
Other services include blogs, email, instant messaging, shopping, social networking, word processing and spreadsheets. The company, which has 19,000 employees, is developing mobile phone technology to trump Apple’s iPhone and a new web browser to take on Microsoft’s Internet Explorer.
Its online encyclopedia, Knol, is a challenger to Wikipedia, and there are even plans to conquer space. Last year Brin and Page offered a £15million prize to the first scientists to land an unmanned spacecraft on the moon.
Google also has the world of politics covered. All of the original US Presidential candidates visited their Google-plex headquarters in California.
The firm’s chief executive, Eric Schmidt, has advised and funded Democrat Barack Obama’s campaign. Former Vice President Al Gore is a senior adviser.
Even our Tory Party leader David Cameron has links. Google communications director Rachel Whetstone is godmother to Cameron’s eldest son and wife of his strategy boss, Steve Hilton.
Google’s influence is summed up in a book on the effect of the internet, The Cult Of The Amateur.
Author Andrew Keen writes: “In 50 or 100 years, when the real histories of the internet get written, it will start with those two boys.”
</roottag>