WOKE Target Faces Lawsuit Over Going Woke, Makes Desperate Move With Starbucks to Save Themselves

[jward]

Target Faces Lawsuit Over Going Woke, Makes Desperate Move With Starbucks to Save Themselves​

Nick Arama​

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Target has taken a huge hit since May and its controversy with marketing “tuck-friendly items,” as well as LGBTQ+ items aimed toward children and clothing by someone who claimed he was a Satanist.
That did not go well for them, as they dealt with the “Bud Light” effect.
The company has faced huge losses; at one point, it had lost $15 billion in market cap. It was over $74 billion before the controversy, and it’s at $60.3 billion now. Target also received multiple downgrades, and part of the reason listed was the “recent company controversies” as well as “diminishing store traffic.”

Now they’re also facing a lawsuit by a shareholder, filed on Tuesday, alleging that the toadying to the radical left has cost shareholders billions.

AFL, along with co-counsel Boyden Gray PLLC and Lawson Huck Gonzalez PLLC, filed the lawsuit against Target and its board of directors on behalf of Brian Craig, a Target shareholder, for “betraying Target’s customers and shareholders with misleading representations about its Environmental, Social, and Governance (ESG) and Diversity, Equity, and Inclusion (DEI) mandates, and for causing Target shareholders to lose billions of dollars.”
AFL indicated that Target’s 2022 and 2023 Proxy Statements assured shareholders and investors that the board was monitoring for social and political issues and risks arising from the company’s ESG and DEI mandates.
“However, management only cared whether its leftist ‘stakeholders’ were satisfied, disregarding the possibility that its customers and shareholders might feel differently. Thus, in May 2023, Target embraced the radical transgender agenda with its children-and-family-themed ‘Pride’ marketing and sales campaign – the corporation’s infamous ‘Pride’ collection included clothing for young children… this predictably caused more than a $12 billion collapse in share value, the largest stock price decline in over 20 years,” the group wrote when announcing the suit.
“Target’s management has misled investors, assuring them that the corporation oversees social and political issues and risks to protect shareholders, when behind closed doors, it works for its extremist hard-left ‘stakeholders’ at the expense of its customers and shareholders,” AFL continued. “For far too long, large corporations have recklessly pandered to the left and ‘bent the knee’ to serve the woke elites. Today, however, America First Legal says enough is enough.”

In May, shares were trading at $160; now they’re trading at $130. That’s a huge hit.
So has Target done anything since to try to get the customers back, or have they gone the Bud Light route?
After taking such a hit, they’re making a desperate move trying to entice more people back to their store — by offering them “Drive up” Starbucks at their stores. You drive up, and they’ll run out the drinks for you. They’re hoping that will draw more people, and I suppose then people wouldn’t go in and see whatever political display that they might have in the store this week.

It may get some people who like the convenience. “We’ve continued listening to our guests,” Target executive Mark Schindele said.
But the thing is, if they’re turning off people by their woke behavior, I don’t think wedding themselves even more obviously to another woke company like Starbucks and advertising it like this is going to help them. Indeed, it only tends to reinforce that they’re not assessing the lost customers correctly. No, you’re not truly “listening to your guests,” because if you were, that wouldn’t be what you would do to try to resolve the problem. So it’s rather hilarious that they take this position on the Starbucks move.
Target dug themselves a big hole, and I don’t think they’re getting out of it so easily.

Target Faces Lawsuit Over Going Woke, Makes Desperate Move With Starbucks to Save Themselves

Target dug themselves a big hole.

redstate.com

 

[Raggedyman]

let this be a lesson - do not EVER believe that
RESISTANCE IS FUTILE
witness the power of

WE​

 

[Blacknarwhal]

...why in the pus-spewing blood-gutted hell would I go to TARGET if I wanted STARBUCKS?? Starbucks already HAS drive-thru service. This makes ZERO sense.

This is like calling the fire department to fix your lawnmower.

 

[Scrapman]

Liberals don't have solutions just fantasy,s

 

[Publius]

The shareholders need to take it up in Delaware Chancery Court Where most corporations have their charter on file and ask the court to void Targets charter and sell off Target assets and divide it up with the shareholders.
With what has happened and open arrogant stance of Targets CEO and stating they do not care what the shareholders think or feel, the shareholders should be in a good standing with the Delaware Chancery Court.

 

[bev]

Target already has its own snack bar area (at least in our local store). If they want to get their former customers back INTO the stores, put up a coffee kiosk type deal in the snack bar area. Make it Starbucks, I don’t care. And make it FREE.

(I haven’t been in a Target since the whole male/female changing rooms idiocy. Wait, I need to correct that - I went into a Target in L.A. last summer - visiting son and DIL - to buy a couple t-shirts.)

 

[Old Gray Mare]

My own pet theory is that progressive liberal beliefs interfere with the victim's ability to do simple math? Maybe catering to like 1.03 percent of the population isn't a really good business plan for multinational corporations?

 

[TheSearcher]

...why in the pus-spewing blood-gutted hell would I go to TARGET if I wanted STARBUCKS?? Starbucks already HAS drive-thru service. This makes ZERO sense.

This is like calling the fire department to fix your lawnmower.

Desperation. Pure, concentrated desperation.

 

[subnet]

My own pet theory is that progressive liberal beliefs interfere with the victim's ability to do simple math? Maybe catering to like 1.03 percent of the population isn't a really good business plan for multinational corporations?

Math is racist

 

[Bad Hand]

I was in a Target once but I have never been back.

 

[earthbud]

I haven't been near Target since they decided to go woke many years ago.

I've been in a Starbucks once with my son about 20 years ago. Yuck.

They can both burn to the ground for all I care.

 

[PghPanther]

Having a drive through Starbucks at Target stores???

That's like having a hamster inside a tranny's colon.......

 

[SSTemplar]

Theeir real problem is treating people coming in their stores like guest not customers. Selling is the game. Serving is for sit down restaurants.

 

[psychgirl]

I basically quit going when they were one of the first to come out and not allow “Merry Christmas “ in their stores.

Matter of fact, I still have an old 25$ gift card that I never even used. I should just use it and be done with it.