Well, I actually applaud Matthews for acknowledging the elephant in the room.
The entirely obvious devotion he and most other "journalists" have had to the liberal agenda needs to be admitted to.
The next step is for others to come clean.
Then, the industry can shake out a bit and they can redefine job descriptions and roles as they are represented to the public.
In other words, there are those who still aim to fill the traditional investigative reporter role that is unambiguously impartial. That breed is increasingly rare and extremely valuable to the entire industry.
Then there are those, like Matthews and Olbermann, and on and on who are unapologetically biased in their politics and their social stances. They fill a role that might be kindly described as Culture Drivers. The job is really quite easy and most anyone who can string three or four words together into a spoken sentence can fill such a job, so their ultimate value is based on how people connect with their on-air personalities.
I suppose there could be a few other shades of media types that would be worth painting clearly as well, but the point would be to come relatively clean about what it is these folks do for a living.
In fact, the industry ought to get serious about regulating and policing itself to ensure practitioners adhere to some standards of professionalism based on their defined roles. A whole lot of professions out there self-regulate to ensure their own long-term viability in the marketplace. The news-reporting industry is on the verge of self-destruction unless it comes to a conclusion something along these lines.
